MARKETING AND INTEGRATED COMMUNICATION

Syllabus

Career Opportunities

"Our world is a complex one in terms of communication. First of all, it is very unstable and the main source of this instability is us, human beings, who are constantly changing our environment with our thoughts, our speech, our behaviour. Moreover, communication itself has an inherent chaos, creative process, the infinite range of ideas and the irrational behaviour of people and groups. Furthermore, the Internet, launched a few decades ago, and its successor, social networks, make the world of communication even more complex.

The primary objective of communication for any organisation, a private company, a public authority or a local community, is to manage and control information and communication, because that is the only way it can achieve its objectives: to defend and strengthen its reputation, to sell as much as possible to its customers, to manage communication crises and so on.

In the last century, it was common to make the distinction that marketing people only thought about sales and advertising, while integrated communications thought about reputation, crises and journalists. Today, these boundaries are blurring because the world of communication has become too complex and is changing too fast. Therefore, communication professionals who are able to take an integrated approach to communication, who understand and are able to combine previously disparate disciplines such as advertising, marketing, public relations, media relations, crisis management, etc., are becoming more and more valuable to the organisation. Such professionals can bring stability to an organisation by creating a structure that adapts to a complex world and can respond flexibly to its constant changes."

Kęstutis Gečas,
Senior Partner, Creative Integrated Communication Agency INK agency

"The business world is inert, change is an inevitable part of it, and marketing is a discipline where change must first be seen, understood, even anticipated or predicted by innovation in advance. Knowing the customer, understanding their needs, understanding their journey and being able to reflect this at different points of the brand-customer encounter is a major challenge and at the same time a difficult goal for today's marketing manager, not only in Lithuania but also across Europe.

A head of marketing today must not only have a good understanding of how traditional marketing works, but also a good understanding of how digital marketing works; he or she must be able to combine traditional and digital solutions and use them in an integrated way; he or she must have the knowledge and competences to analyse and understand the data that is being collected today and that is coming in about the customer and his or her behaviour; and he or she must be able to connect with internal and external audiences, as the most powerful ambassadors of the brand today can be the company's employees.

The world is witnessing a fundamental change in the role of the head of marketing, where it is no longer enough to have only professional competences, but also to have good managerial skills and leadership, so the knowledge and practice acquired during the Master's degree is a good basis for a successful career, as well as for personal and professional development, and for a good sense of well-being in today's business world."

Giedrius Juozapavičius,
Member of the Board, Head of the Education Group of the Lithuanian Marketing Association (Lima)

Testimonials

Alejandro Turégano, graduate from Mexico

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LinkedIn: https://rb.gy/xfxga0

My academic journey as a student in Vilnius University's Marketing and Integrated Communication Master's program was a transformative experience. This international education broadened my horizons and enhanced my intellectual capabilities, reinforcing my belief in the significance of global talent with cross-cultural understanding. Despite the challenges of being so far away from home and integrating myself in a new culture and language; the vibrant VU community and welcoming city of Vilnius offered a memorable and enriching experience. Engaging with international students, dedicated lecturers, and participating in a semester abroad to Germany were highlights of this program. The flexible schedules, practical course materials, and opportunities for international exposure, including double degrees and exchange opportunities, made Vilnius University an excellent choice for my postgraduate studies, and I am incredibly satisfied with this decision. If I was asked whether I'd choose this path again or not; I would say yes without any hesitation.

Giancarlo Farfan, graduate from Peru

Marketing Specialist Intern at UAWC
Facebook: https://www.2343ec78a04c6ea9d80806345d31fd78-gdprlock/GiancarloFarfanV/

I truly believe that global companies need global talent with a diverse understanding of cultures and fast adaptability. This is the main reason why I've chosen to complete a master's degree in a foreign country like Lithuania and especially in a second language. I would like to recap some of the greatest moments and also the biggest challenges of it. Because my studies were in the middle of the pandemic of COVID-19.

Nevertheless, the VU community in 2019 had one regular semester, and only this short time was enough to connect with the international students, lecturers, and of course groupmates. Vilnius, it's a really welcoming city for foreign students, I must add. One of the coolest thing I did while being a student was being part of two "SMART Internships", in which a team of international students and locals from many different faculties solve one real business case, I highly recommend this kind of experience.

For me personally, the biggest benefit of joining the Marketing and Integrated Master degree program is that you will have groupmates and lecturers from so many interesting countries and that diversity by itself was by far the greatest advantage. Some other things you must know, from time to time we received the visit from representatives of different big companies with operations in the Baltics or other parts of Europe, that was really inspirational I would say; you got flexible timetables, all of our lectures were during the evening so there is the possibility to work, and as a student that's a big plus; the master thesis was the most difficult task we had but also the most rewarding. Overall, I am really happy and satisfied with my decision to have chosen Vilnius University for my postgraduate studies.

Giorgi Gogitidze, graduate from Georgia

Lead Customer Care Manager, Philip Morris International
Facebook: https://2343ec78a04c6ea9d80806345d31fd78-gdprlock/noscible
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It is never an easy task to choose an university for studying, especially for a non-EU citizen. Online research, ratings, reviews, feedbacks from students, etc. are the things that help on the way; however, the doubts regarding the linkage of the choice with the career/personal aspirations are very strong. I’ve also been there once. Now, as a successful graduate (Marketing and Integrated Communication) from Vilnius University, I can say that my choice was right. There are at least two reasons for that.

First, the studies in Vilnius University are not about memorizing things, but rather about the blending business practices with their adequate theoretical understanding. Lots of invited foreign and local guest speakers make this even more attractive and almost entertaining. This gives a strong start for a career in addition to the formal value of an EU diploma that opens many doors for non-EU citizens. Also, there is an additional value of the diploma that is granted specifically by Vilnius University – the top university in the country and the one of the 500 best universities in the world.

Second, living in Vilnius is an amazing experience of integration into a truly international community among the students from many countries and broader. Student life is very active, and this is fun. But broader experiences are about the place where almost everybody speaks English and where dozens of international companies ask for right education and English language skills. If one has both of them – the career doors are opening.

Yan Luo, graduate from China

Sales supervisor for China market in LW LOGISTICS

The decision to study Marketing and Integrated Communication in Vilnius University, Lithuania, was one of my best decisions. The studies were truly international by the overall atmosphere, having my class-mates, experienced lecturers and guest speakers from Lithuania and many other countries. I personally got a lot of practical knowledge from not just marketing, but also from sales management, which was specifically useful for my career.

I see the programme as a special opportunity for Chinese students. With the development of one-belt-one-road policy, there is growing business cooperation between China and Lithuania, and a lot of this is about marketing and communications. Hiring Chinese employees is becoming a trend in Lithuanian enterprises. I personally benefit from this trend: I work in UAB ”LW LOGISTICS”, a Lithuanian logistics company, where I already have moved from a sales manager to a sales supervisor for China market.

Just to know: Lithuania is a peaceful and safe country to live in. I would really recommend more Chinese students to choose studying Marketing in Vilnius University; it pays back very well!

Lydia Lysenkova, graduate from Belarus

Senior Process Executive at Cognizant
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I just want to say that I love Vilnius University, because:

- there are many international students, which gives many opportunities of making connections all over the world during the studies;
- professors are treating students as their colleagues, and student opinions always matter;
- all the course materials are up to date and include a lot of practical business knowledge, not just theory;
- students have possibility to get a double-degree (Italy) and opportunities for numerous exchange destinations in many other countries. 

Aira Janonyte, Graduate from Lithuania (double-degree diploma)

Project Coordinator at SERMO

The programme ‘Marketing and Integrated Communication’ allowed me to achieve more than just quality studies at Vilnius University. I could continue my studies in Parthenope University (Naples, Italy), since the programme has a double-degree agreement with that university. After using this opportunity I can confirm that this was a very correct decision. I am proud of the education with extensive international experience and Master diplomas of two universities!

Yana Grishkova, student from Ukraine

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Master degree in Marketing and Integrated Communications at Vilnius University was definitely the right choice for me. First of all, I am addressing it to its internationally recognized degree, which beyond any doubt plays a significant role for my future. Secondly, I met multicultural environment that taught me to develop new personal and social skills.

I am grateful to have an opportunity to be involved in various community groups, take part in student exchange programs and to get a high-quality education. Professors at Vilnius University are real experts in their field, they are passionately curious about the subject that they teach. They are ready to answer all the questions and to provide assistance. What I liked the most, were the guest speakers from different businesses, who shared their personal experiences. Many of them were graduates of Vilnius University, which confirms the value of the education here.

In addition to the studies, a fully saturated student life is present for the international students. ESN organization took care to help understanding the culture of Lithuania and organized numerous events for meeting with students from other faculties. Altogether Vilnius University is known for its culture of helping and for the friendly atmosphere.

I consider myself very lucky to be a part of Vilnius University. For that reason, I can wholeheartedly recommend Marketing and Integrated Communications programme to those who are looking for high value education in a pleasant environment.

Marius Graf, graduate from Germany

Facebook: https://www.2343ec78a04c6ea9d80806345d31fd78-gdprlock/marius.graf

After I have received my Bachelor‘s degree in Germany, I wanted to study in a foreign country and therefore I decided to apply for the Master program in Marketing & Integrated Communication at Vilnius University. It turned out to be a very good decision for several reasons.

Firstly, the mix of subjects is well-balanced and the learning outcomes are great.

Secondly, the classes are small with students from all over the world, which creates an informal and international study environment.

Thirdly, guest lecturers are invited regularly to provide different perspectives on the topics covered in class.

Fourthly, the campus has a modern library, the professors are always happy to offer help/give advice, and there are numerous opportunities to engage in student activities besides studies.

All in all, I can highly recommend this study program at Vilnius University and I would always make the same decision again! Also, Vilnius is an amazing student city that you should not miss out on!

Fee & Finances

*Annual tuition fee: 5460 Eur

Tuition fee might be postponed, but no later than December 1 in the Autumn semester and May 1 in the Spring semester; or can be payed in installments no less than 30 % of the semester tuition fee before the first month of each semester and dividing the remaining sum to one or two instalments which have to be paid before 1 December in the Autumn semester and 1 May in the Spring semester.

*Tuition fee might change insignificantly due to state regulations.

Contact Us

Programme director
Sigitas Urbonavičius

Borys Kravchuk, Ukraine
 or

Languages: English, Russian, Ukrainian

Veranika Slavuta, Belarus
 or

Languages: English, Russian

Demetre Datiashvili, Georgia
 or or Viber +995 598958886

Languages: English, Russian

Yi Luo, China
 or  or WeChat 15754324721

Languages: English, Chinese

For Students

 

Double Degree