We are happy to invite you to the research seminar by the Center for Economic Expertise which will take place on Thursday, May 16th. During the seminar Florian Lange (KU Leuven, Belgium) will present the topic „Behavioral Paradigms for Pro-Environmental Behavior Research“
Brief overview of the seminar
Mitigating the human impact on natural resources, biodiversity, and climate change requires a profound scientific understanding of pro-environmental behavior. Pro-environmental behavior research has been dominated by self-report methods and field studies. Although both approaches have their merits, they also suffer from critical limitations. To address these limitations, we developed two behavioral paradigms that allow studying consequential pro-environmental behavior under controlled conditions. On the Pro-Environmental Behavior Task, participants make choices that either minimize the length of the laboratory session or the energy being wasted during that session. On the Work for Environmental Protection Task, participants can opt to exert effort identifying target stimuli and for every page of stimuli they complete, an amount of money is donated to an environmental organization. In my talk, I will present evidence for the validity and utility of these paradigms for the experimental analysis of pro-environmental behavior. Behavioral paradigms provide novel opportunities for examining the determinants of pro-environmental behavior and for testing intervention approaches before translating them into more costly field studies. Experiments on the effects of observability, positive affect, monetary and non-monetary incentives, nature exposure, and goal setting will be discussed to illustrate these opportunities.
- Time: May 16, 14:00-15:00
- Venue: MS TeamsClick here
- Presenter: Florian Lange, BEE – Behavioral Economics and Engineering Group, KU Leuven, Belgium
- Topic:„Behavioral Paradigms for Pro-Environmental Behavior Research“
- Working language: English
The seminar is open to all - students, teachers, researchers. We invite you to learn more!