At the end of November, the Faculty of Economics and Business Administration at Vilnius University proudly hosted the 3A International Scientific Conference, marking a significant milestone in its history. Over the past decade, the 3A Conference—dedicated to Accounting, Audit, and Analysis—has established itself as a cornerstone of academic and professional dialogue, fostering meaningful discussions, groundbreaking research, and impactful collaboration.
The fifth edition of the conference, themed “Modern Economic, Technological, and Societal Trends: New Challenges or Opportunities,” brought together participants from Lithuania and across the globe, including Latvia, Poland, Turkey, Ireland, Ukraine, and beyond. This year’s gathering built on the rich tradition of the conference series by addressing some of the most pressing issues of our time while celebrating advancements in the fields of accounting, auditing, and financial analysis.
Conference Highlights
The event featured a robust program, including plenary sessions with keynote speakers, dynamic section meetings, and engaging discussions that tackled challenges at the intersection of economy, technology, and society.
- Professor Ranadeva Jayasekera (Trinity College Dublin, University of Cambridge, Vilnius University) emphasized the urgent need for tools to combat environmental emissions, challenging participants to develop actionable solutions.
- Jonas Akelis (EY Assurance Partner in the Baltic States) explored how emerging technologies are revolutionizing auditing practices, presenting a vision for the future of the profession.
- Professor Kelum Jayasinghe (University of Sheffield) highlighted the transformative potential of public sector accounting in driving localized development.
- Jonas Balsys (PwC Lithuania) addressed the increasing importance of high-quality sustainability reporting and its alignment with EU mandates, stressing the evolving skillsets required for auditors in this domain.
- Jonas Drasutis (Nikulipe) shed light on the role of AI in reshaping finance education, emphasizing adaptive learning and responsible applications of AI to meet industry needs.
Diverse and Engaging Discussions
The section sessions delved into critical topics such as sustainability in financial reporting, business resilience during crises, ethical challenges in leadership, and the integration of FinTech into modern financial systems. A recurring theme throughout was the interplay between innovation and responsibility, exploring how advancements in technology and methodology can align with ethical, societal, and environmental goals.
Research from Lithuanian and international contributors brought fresh perspectives to challenges such as climate change, digital transformation, and workforce dynamics. Innovative solutions were presented on topics ranging from AI in accounting to green credit mechanisms and ESG (Environmental, Social, and Governance) integration.
A Legacy of Collaboration and Innovation
Since its inception in 2012, the 3A Conference has grown into an international platform for the exchange of ideas and knowledge. Each edition has reflected the evolving challenges of its time, from globalization and digital transformation to sustainability and societal development.
The Faculty of Economics and Business Administration expresses heartfelt gratitude to the distinguished speakers, researchers, and participants who contributed to the success of this year’s event. Their insights and efforts have not only enriched our understanding of current trends but have also paved the way for future innovations.
Looking Forward
As the 3A Conference enters its second decade we remain committed to fostering collaboration and addressing the complexities of a rapidly changing world. We invite everyone to continue engaging with this platform and look forward to welcoming you to future editions of the conference.
For more information about the 3A Conference series and upcoming events, visit 3A Conference Website.
