The Department of Marketing consists of scholars conducting research in marketing and consumer behavior, collaborating with partners from Lithuania and abroad, participating in marketing-themed projects, and teaching courses in the field of marketing for PhD, master, and bachelor students. The principal research focus includes consumer behavior in the traditional and digital environment and its ethical, privacy, trust, and motivation aspects. It reflects in empirical research examining the brand, pricing, purchasing channels and communication management, consumer and customer behavior factors identification, travel motives.
Head of Department
Professor
Dr. (HP) Sigitas Urbonavičius
+370 5 236 6148, room 818
Website: ORCID
Subjects
- Marketing management
- Sales management
- Final work project I
Research Publications
Research Publications could be found here
Research Areas
- Consumer privacy issues
- Online buying behaviour
- Consumer engagement
- Tourist behaviour
Department Administrator
Jolita Morkūnienė
+370 5 236 6146, room 817
Professor
Dr. Vytautas Dikčius
Website: ORCID
Subjects
- Statistical analysis of survey data, using SPSS
- Research methods
- Final work project I
- Final work project II
- Basics of marketing research
- Methods and research methodology
Research Publications
Research Publications could be found here
Research Areas
- Consumer behavior in online learning
- Buyer price perception in the online environment
- Importance of gamification elements for service marketing.
- Impact of opinion leaders and eWOM on consumers‘ behavior
Associate Professor
Dr. Mindaugas Degutis
Website: ORCID
Subjects
- Marketing analytics
- Research of markets and public opinion
Research Publications
Research Publications could be found here
Research Areas
- Privacy of buyers online
- Motivations for online learning
Associate Professor
Dr. Ramūnas Časas
Website: ORCID
Subjects
- International marketing
- Management of global marketing
- Marketing
Research Publications
Research Publications could be found here
Research Areas
- Brand extensions to unrelated categories
- Mental availability of brand and brand salience
Associate Professor
Dr. Algis Gaižutis
Website: ORCID
Subjects
- Marketing
- Develoment of forest market and products
- Strategic marketing
Research Publications
Research Publications could be found here
Research Areas
- Consumer behavior changes during climate change and greater attention to environmental protection
- Adaptation of research models of remote forestry and its marketing capabilities
Associate Professor
Dr. Elzė Rudienė
+370 5 236 6146, room 819
Research Publications
Research Publications could be found here
Associate Professor, Research Fellow
Dr. Karina Adomavičiūtė-Sakalauskė
Website: ORCID
Subjects
- Consumer behavior
- Marketing management
- Retail marketing and management
Research Publications
Research Publications could be found here
Research Areas
- Motivations for online learning
- Motives underlying individual contributions to charity
- Impact of emotions on consumer buying behavior
Associate Professor
Dr. Ilona Jaržemskienė
Subjects
- Basics of Marketing Research
Research Publications
Research Publications could be found here
Research Areas
- Marketing research
- Service marketing
- Marketing of transport activities
Assistant Professor
Dr. Indrė Radavičienė
Website: ORCID
Subjects
- Special topics in marketing: pricing
- Data analysis and interpretation
- Behavioral pricing
Research Publications
Research Publications could be found here
Research Areas
- Behavioral pricing (price affect, willingness to pay, price psychology)
- Experimental marketing (consumers emotions, affect, effect, measurement of emotional stimuli)
Assistant Professor
Dr. Ignas Zimaitis
Website: ORCID
Subjects
- E-Marketing
- International electronic commerce
Research Publications
Research Publications could be found here
Research Areas
- Paranoid consumer behavior online
- Controversial advertising and consumer behavior
- Consumer privacy and willingness to disclose personal data
Assistant Professor
Dr. Rasuolė Andrulienė
Website: ORCID
Research Publications
Research Publications could be found here
Tyrimų sritys
- Tourist travel motivation
Lead Research Fellow
Linda Desiree Hollebeek
Website: ORCID
Research Publications
Research Publications could be found here
Research Areas
- Customer/consumer engagement
- Stakeholder engagement
- New technology (especially as it relates to customer/consumer engagement)
- Cocreation
Junior Research Fellow
Agnė Simanavičiūtė
Research Publications
Research Publications could be found here
Junior Assistant Professor
Evelina Blažinauskytė
Website: ORCID
Subjects
- Management of global marketing
Research Publications
Research Publications could be found here
Research Areas
- Technologies influence on marketing functions within SMEs
Junior Assistant Professor
Aurelija Šilinskaitė
Subjects
- Service marketing
- Advertising and message development
Research Publications
Research Publications could be found here
Lecturer
Ieva Vasiliauskienė
Research Publications
Research Publications could be found here
Partner, Associate Professor
Dr. Artūras Jonkus
Subjects
- Management of corporate communication
Partner, Associate Professor
Dr. Robertas Ivanauskas
PhD student
Ieva Venskuvienė
Research Publications
Research Publications could be found here
Research Areas
- Consumer behavior
- Sustainable consumption
- The role of the consumer in the energy transformation
PhD student
Neda Letukytė
Research Publications
Research Publications could be found here
Research Areas
- Relationship marketing
- Consumer attachement
PhD student
Gintarė Dagytė-Kavoliūnė
Website: ORCID
Research Publications
Research Publications could be found here
Research Areas
- Neuromarketing
- Consumer neuroscience and neuromarketing
- Sustainability marketing
- Cause-related marketing
- Sustainable consumption
- Consumer behavior
PhD student, Junior Assistant Professor
Yiyuan Ying
Research Publications
Research Publications could be found here
Research Areas
- Influencer marketing
- Consumer behavior
- Cross culture communication
